Our Story

A Journey Toward Accessible Sustainability

The story of Moose & Quill (a brand under Echoing Hues Pvt. Ltd.) began not with a grand mission or an abstract vision, but with a moment of simple, personal frustration. Its Co-founder, Nidhi Kumar—a former accessory designer with years of experience in the design industry—wanted to live a more sustainable lifestyle. But she soon discovered that the market offered a painful compromise. Consumers could either buy cheap, mass-produced items that lacked authenticity or certifications, or choose beautifully designed sustainable products that came with prohibitively high price tags.

That realization sparked the birth of Moose & Quill, a brand built on the belief that sustainability should never feel like a downgrade but rather an upgrade to one’s life and home. The idea was simple: “Why should eco-conscious living mean giving up aesthetics or overspending?” This vision became the cornerstone of Moose & Quill—that sustainability must be seamless, elegant, and attainable for everyone.